Heifer Xtravaganza celebrates juniors and breeders

Sedalia, Mo.  (August 4, 2025) The Missouri Simmental Association Heifer Xtravaganza will be

held in the Coliseum on Saturday, August 9, 2025, immediately following the Missouri State Fair

Open Simmental Heifer show.

The Missouri Simmental Association Heifer Xtravaganza is an opportunity to recognize the hard-

working Missouri Junior Simmental Association members and the breeders in the state who

have invested in developing some of the best genotypes and phenotypes in the nation.

Missouri has a rich history with the Simmental cattle breed.  There are several family farms in

the state with 4-digit American Simmental Association (ASA) registration numbers, dating back

to the early 1970’s when the Simmental cattle breed was introduced into the United States.

Simmental influenced cattle are ideally suited to aid Missouri farm families in their pursuit of

long-term sustainable profits. Today, there are many family farms that have been

using Simmental genetics for decades to increase soundness and docility in their herds, while

others are just getting their start in the beef cattle business with a few Simmental cows.

ASA has the second largest number of animal records reported annually in the

nation. Simmental and percentage Simmental cattle are not only gaining popularity in the

states cattle herds but are more popular than ever at jackpot shows and county fairs

statewide.

Thanks to generous sponsors Rocking P Ranch, Vytelle, Lucas Cattle Co., and Missouri Black

Vulture Control Program, the Junior exhibitor of the champion heifer will take home $1,000 as

will the consigning breeders who sold them the heifer. The reserve champion Junior exhibitor

will be awarded $500 as will the consigning breeder from whom they purchased their heifer.

Both grand champion and reserve champion Junior exhibitors will receive belt buckles

sponsored by Dean Volk Livestock and Shoal Creek Land and Cattle.